From Hugh, gapingvoid.com - disrupt or die,

Here are a couple of ideas to solve the problem.

From the NY Times, SAUL HANSELL, November 21, 2005 - Tapping a New-Age Life on the Web, Cellphone and TV

Mine, ours, everyone's, Seth Godin, writes about

Killer Maps By Wade Roush - MIT Technology Review

Working Together, Wherev

Seth Godin, ask the question, "How much would you pay to be on Oprah's TV show?"

Dave Weinberger, Me on Tagging on All Things Considered

As any business person knows, connecting your offerings with buyers/customers - marketing - is how you stay in business.