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The Power of Social Media

" Akanksha Goel, newly appointed Editor-in-Chief of Stuff Singapore -- a gadgets and technology lifestyle publication launched in the UK five years ago -- is a final-year marketing and corporate communication student at Singapore Management University. Goel, who also helped organise Asia's first PodCamp held at the university recently, talked to [email protected] about how social media compels us to rethink culture, and why companies should take advantage of these new channels to grow their businesses."

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The Power of Microtrends by Mark Penn and E. Kinney Zalense

Just 1% of people can create a new market for business, spark a social movement, or effect a political change. Here, Penn (one of the world's most highly regarded pollster) and Zalense (social-change expert) introduce you to this compelling idea of microtrends, and their assertion that the culture is formed by the push and pull of small trends that are often invisible or ignored.

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Web 2.0 and Service Oriented Architectures (SOA)

You can't manage knowledge?

Knowledge Management by Euan Semple from his blog The Obvious sez, "You can increase the likelihood of connections, you can increase the chances that such connections will result in one person helping another and you can help create a culture in which helping each other is a good thing but you sure as hell can't manage knowledge." Bang! Euan shoud know since he walks the talk at the BBC.

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Learn, Change or Die

What's killing us: smoking, drinking, diet, stress and lack of exercise has not changed for decades. From Fast Company, the May cover story is "Change or Die." As you can tell by the title, it is about changing behavior, whether it is for health reasons or business. John Kotter, a Harvard Business School Professor says that even in business " The central issue is never strategy, structure, culture, or systems. The core of the matter is always about changing the behavior of people."


REALITY: Ninety percent of patients who've had coronary bypasses don't maintain changes to the unhealthy lifestyles that worsen their severe heart disease and greatly threaten their lives.


REALITY: It's too easy for people to go into denial of the bad things that might happen to them. Compelling, positive visions of the future are a much stronger inspiration for change.


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