Continuing to muse about advertising - confused in calcutta

This is about social media taking on new art forms.

...we're going to see something new emerge soon. We're going to see marketers and advertisers compete for sponsorship of ultra-short videos and cartoons, which will become a whole new art form.

Trends in social networking. 

From the NY Times, 

"Joining the Party, Eager to Make Friends"

"To big-name marketers, the teeming mosh pits of social networking sites look like dangerous places for their precious brands. MySpace: Isn’t that full of dirty old men picking up teenage girls? Facebook: That’s where college students post pictures of bawdy frat parties. And YouTube: Pirated videos — and people making fun of our commercials."

The article is about the kid that started facebook, a social network for highschool and college kids.

The half-a-billion-dollar kid,

Commentary: Facebook gets $550 million valuation - By Bambi Francisco, MarketWatch

As any business person knows, connecting your offerings with buyers/customers - marketing - is how you stay in business. Seth Godin writes in a post, Bureaucracy = Death...

Seth...I don't care if you're in radio, packaged goods, organized religion or an online merchant. If you're not saying yes to change, you're slowly losing whatever race you happen to be in.

Ideas are EVERYWHERE. Smashing, mashing, trashing is what it's all about when you're creating, innovating, changing. You see it all over the place: blogs, services, products, businesses. What separates the remarkable from the bullshit? 

From an excerpt in Seth Godin's new book, All
Marketers Are Liars. "This is a book about doing what
consumers demand, painting vivid pictures that they choose to believe. Every
organization …must understand that the rules have changed again."