Trends in social networking. 

From the NY Times, 

Ideas are EVERYWHERE. Smashing, mashing, trashing is what it's all about when you're creating, innovating, changing. You see it all over the place: blogs, services, products, businesses. What separates the remarkable from the bullshit? 

From an excerpt in Seth Godin's new book, All
Marketers Are Liars. "This is a book about doing what
consumers demand, painting vivid pictures that they choose to believe. Every
organization …must understand that the rules have changed again."