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The Bigger Picture for Enterprise Blogs

All this noise about blogging in PR/marketing is missing the bigger picture - blogging internally. Our grandparents had Laurel and Hardy, Gapingvoid, Hugh - "Blog bashing doesn't phase me too much- I actually find it rather entertaining. What can I say? It's rather fun watching people being wrong, again and again, for the same "I have a dumb ass suit & tie job in a big company ergo I must be terribly important" reasons."

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Who says Blogs have to be about Egos?

In reference to Seth's discussion on ego, my partner Jim neglected to expand on our idea for using blogs as a communications/idea generating tool WITHIN companies.  I think the Blogs that Seth's referring to in his "ego" post are the ones that currently reside in the "Blogosphere" - the ones full of pontificating PR blow-hards, techy geeks and whining self analysing personal blogs among others.  What we see for Ideascape is bringing the blog INTERNAL, to the corporate atmosphere...creating int

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Blog to the Future

This matters. In CMO Magazine, Fred Hapgood, offers up a well-rounded artical, Blog to the Future. Nice that we are starting to see more uses and applications for blogs other than PR and marketing.

"Another is to encourage a wide range of employees to start blogs. Sun Microsystems has taken that road, and so far close to a thousand employees have accepted the company's invitation. One group of these blogs is tied directly to existing Sun products, such as Solaris or Java."

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The 7 habits of highly effective PR blogs

A year ago, many people would have been hard pressed to describe a weblog, but today the impact of blogging is felt across our society. Whether it's the latest news leak, a new outlet for more traditional media, or a discussion about politics, technology, business trends, or a global occurrence, blogs are rapidly becoming an important part of online and in-person discourse. The fact is corporate blogs are finding a place in this growing online community.

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